Privacy policy

This Privacy Policy describes how we collect, use, store, and protect your personal data when you use or make purchases on the website Miora.se.

The website is operated by ASADA Commerce AB (company registration number 559544-7102), which conducts its business under the trade name Miora Home Sweden.

ASADA Commerce AB respects your privacy and processes your personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) as well as applicable Swedish legislation.

Personal data means any information that can directly or indirectly identify a natural person. Data that has been anonymized and can no longer be linked to an individual is not considered personal data.

ASADA Commerce AB never sells personal data.

1. Data Controller

The data controller responsible for the processing of personal data is:

ASADA Commerce AB
Company registration number: 559544-7102
Address: Ankdammsgatan 33, 171 67 Solna, Sweden
Email: info@miora.se

2. When this policy applies

This Privacy Policy applies when you:

  • visit the website Miora.se
  • make a purchase in the online store
  • contact customer service
  • subscribe to newsletters
  • interact with us via cookies, analytics, or marketing tools

3. Categories of personal data we process

We may process the following categories of personal data:

  • Name
  • Contact details (address, email address, phone number)
  • Order and payment history
  • Payment information (processed by payment service providers)
  • Purchase information (e.g. ordered products and delivery address)
  • Correspondence with customer service

4. Purposes of processing

Personal data is processed in order to:

  • enter into and fulfil contracts for purchases made on Miora.se
  • manage orders, payments, deliveries, and returns
  • provide customer service and support
  • send newsletters and marketing communications
  • analyse and improve the website and our services
  • conduct personalised marketing and profiling

Profiling is used solely for marketing and analytical purposes and does not produce legal effects or similarly significant impacts on you.

We do not use automated decision-making that produces legal effects or similarly significant impacts on you.

5. Legal basis

Processing of personal data is based on:

  • Contract – for purchases, deliveries, returns, and customer service
  • Legal obligation – for example, accounting legislation
  • Consent – for newsletters, cookies, and marketing
  • Legitimate interest – for analysis, communication, and service improvement

6. E-commerce and Shopify

The website Miora.se and the online store are operated via Shopify.

Shopify Inc. acts as a data processor and processes personal data on our behalf in order to enable:

  • order management
  • payments
  • deliveries and returns
  • technical operation of the website

7. Newsletters and marketing

If you have provided your consent, we may send newsletters and personalised marketing based on previous purchases or interactions with Miora.se.

You may unsubscribe at any time via the link included in each message.

8. Customer service

We process personal data in order to handle customer service matters, including communication via email and social media, as well as complaints and support cases.

9. Compliance with legal obligations

Personal data is processed when required to fulfil legal obligations under applicable law, court judgments, or authority decisions (e.g. accounting legislation).

10. Recipients of personal data

10.1 Data processors

We share personal data with suppliers who process data on our behalf and according to our instructions, such as providers of IT services and mailing services.

10.2 Independent data controllers

In some cases, personal data is shared with recipients who are independent data controllers. These recipients are responsible for the processing of personal data in accordance with their own terms and privacy policies.

Such recipients may include:

  • payment service providers
  • transport and logistics companies (carriers) for order delivery
  • public authorities, when required by law

11. Payment service providers

In connection with payments, personal data is processed by independent data controllers such as:

  • Klarna
  • PayPal
  • Shopify Payments (including card payments)

12. Source of personal data

Personal data is primarily collected directly from you in connection with visits to Miora.se, purchases, contact with customer service, or newsletter subscriptions. In some cases, personal data may also be obtained from third parties, such as payment service providers or logistics companies, in connection with purchases and deliveries.

13. Cookies

Miora.se uses cookies. Analytics and marketing cookies are set only after you have given your consent. You may change or withdraw your consent at any time via the cookie settings on the website.

For more information about which cookies are used and how you can manage them, please see our Cookie Policy.

14. Meta Pixel and targeted marketing

Miora.se uses Meta Pixel, provided by Meta Platforms Ireland Ltd, for analytics and targeted marketing.

Meta Pixel is used to measure the effectiveness of our marketing campaigns and to display relevant advertising (so-called retargeting) to users who have previously visited Miora.se.

ASADA Commerce AB and Meta Platforms Ireland Ltd are joint data controllers for this processing in accordance with Article 26 of the GDPR. Processing via Meta Pixel takes place only after you have given your consent to marketing cookies.

15. Transfer to third countries

If personal data is transferred to countries outside the EU/EEA, this is done only where appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses.

16. Data retention

We retain personal data only for as long as necessary for the purposes of the processing or as required by law.

Data subject to accounting legislation is stored for up to seven (7) years.

Data processed for newsletters and marketing is stored until consent is withdrawn or an objection to direct marketing is made.

17. Your rights

You have the right to:

  • request access to your personal data
  • request correction or deletion
  • request restriction of processing
  • object to processing, including direct marketing
  • request data portability
  • withdraw consent at any time

To exercise your rights, please contact us at info@miora.se.

We will respond without undue delay and no later than within one (1) month.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

18. Security

We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, or unlawful processing.

19. Age limit

Miora.se is not intended for persons under the age of 18.

We do not knowingly process personal data relating to minors.

20. Contact

If you have any questions about this Privacy Policy or about the processing of personal data, please contact us at:

info@miora.se

21. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy.

The latest version is always available on Miora.se.

Version 1.0 – Last updated: 2026-05-27