Cookie Policy

This Cookie Policy applies to the website Miora.se.

The website is operated by ASADA Commerce AB (company registration number 559544-7102), which conducts its business under the trade name Miora Home Sweden.

This Cookie Policy describes how ASADA Commerce AB uses cookies and similar technologies on the website Miora.se, in accordance with:

  • Regulation (EU) 2016/679 (GDPR)
  • The Swedish Electronic Communications Act (2003:389) (LEK)
  • Applicable Swedish legislation

This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, mobile phone, or tablet) when you visit a website. Cookies are used to:

  • ensure the website functions properly
  • improve the user experience
  • enable marketing and analytics

Cookies can be divided into the following types:

  • Session cookies – deleted when you close your browser
  • Persistent cookies – stored on your device for a specified period of time or until you delete them yourself

2. Why do we use cookies?

We use cookies to:

  • ensure basic website functionality
  • enable features such as shopping cart and checkout
  • improve website performance and user experience
  • display relevant and personalized marketing
  • measure the effectiveness of our marketing activities

Accepting cookies is not required to visit Miora.se, but some features may be limited if you do not consent to cookies.

3. What types of cookies do we use?

3.1 Necessary cookies

These cookies are essential for the website to function properly and cannot be disabled.

Examples of use:

  • shopping cart management
  • order placement and payment processing
  • security and technical operation

Legal basis: legitimate interest and performance of a contract.

3.2 Marketing cookies

Marketing cookies are used to:

  • display relevant and personalized advertisements
  • measure the effectiveness of marketing campaigns

We use, among others:

  • Meta Pixel (Meta Platforms Ireland Ltd)

These cookies may be used for so-called retargeting, meaning advertisements may be shown to users who have previously visited Miora.se.

Legal basis: consent.

Marketing cookies are only set after you have actively given your consent via the cookie banner.

4. Third-party cookies

We use cookies from third parties, such as marketing service providers. These third parties may in some cases act as independent data controllers and process personal data in accordance with their own privacy policies.

Examples of third parties:

  • Meta Platforms Ireland Ltd

If personal data is transferred outside the EU/EEA, this is done in accordance with applicable data protection legislation, including the use of EU Standard Contractual Clauses (SCCs).

5. Consent to cookies

When you visit Miora.se for the first time, a cookie banner is displayed where you can:

  • accept all cookies
  • reject non-essential cookies
  • make individual choices per cookie category

You can change or withdraw your consent at any time via the cookie settings on the website.

6. How can you manage or block cookies?

You can also manage cookies through your browser settings. There you can:

  • block cookies fully or partially
  • delete stored cookies
  • receive notifications when cookies are being used

Please note that blocking cookies may affect the functionality of the website.

7. Cookie storage period

Cookies are stored either:

  • for the duration of your visit (session cookies), or
  • for a limited period depending on the purpose of the cookie

Exact storage periods may vary depending on the cookie and the provider.

8. Changes to this Cookie Policy

We reserve the right to update this Cookie Policy.

The latest version is always available on Miora.se.

9. Contact

If you have any questions regarding our use of cookies or data protection, please contact us:

ASADA Commerce AB
E-mail: info@miora.se

Version 1.0 – Last updated: 2025-12-22